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Wedding Gift Guide
Life of Riley
I was tasked with creating a wedding gift guide for Life of Riley. The guide aims to promote their luxury leather goods before and during the wedding season.
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During the planning stages, I noticed that the gift examples were becoming repetitive and their connection to the category was unclear without proper context. To address this, I converted the collections into a series of articles and included relevant products throughout.
The project proved to be successful as it provided customers with a fresh way to interact with LOR's products. It also generated a considerable amount of content that can be repurposed for various social channels, including blogs, emailers, and posts.
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